Find where your AI loses qualified conversations.
An AI SDR that demos well still leaks pipeline when a real buyer pushes back on price, asks how you compare, or stacks two requests in one breath. We put trained human buyers on the line to find exactly where the conversation breaks — and what it costs you.
The moments that decide the deal.
Qualification accuracy
Whether the agent correctly reads fit and intent before investing in the conversation.
Discovery depth
Whether it asks the questions that surface real need — or rushes to pitch.
Objection handling
What happens under pricing pressure, comparisons, and direct pushback.
Competitive positioning
Whether it can say why you win, specifically, instead of listing features.
Multi-intent handling
Whether it catches a second request stacked into a single turn.
Meeting booking
Whether a qualified conversation actually converts to a booked meeting.
Scored on the Sales rubric.
Five weighted dimensions, scored 1.0 to 5.0. This is the rubric for sales and SDR agents — labeled to this service, not a universal scorecard.
| Dimension | Weight |
|---|---|
| Lead Qualification | 20% |
| Discovery Questions | 20% |
| Product Positioning | 20% |
| Objection Handling | 20% |
| Meeting Booking | 20% |
What a result looks like.
Scorecard and findings from a single engagement, scored on the Sales rubric. Illustrative — not a client result.
Weighted overall: 3.6 / 5 — Acceptable, and improving.
See where your SDR leaks pipeline.
A pilot returns a scored failure map of your sales agent under real buyer pressure.