The deliverable is structured failure intelligence.
A pilot does not end in a verbal readout. It ends in a written report your engineering team can act on — scored against the per-service rubric, ranked by severity, and backed by reproducible evidence. Below is the flagship format, rendered in full and labeled illustrative throughout.
Conversation Intelligence Report.
The complete performance picture for one AI system: scorecard, conversion path, failure themes, quality signals, severity, priorities, and trend. Built on a Sales engagement here; the same structure applies to every service.
Client
Illustrative SaaS company
Project
AI SDR evaluation
Reporting period
Single evaluation cycle
AI system evaluated
Outbound AI SDR (voice + chat)
Objective: measure where the outbound AI SDR loses qualified conversations, and quantify the gap between scripted performance and behavior under real buyer pressure.
Scope
250 human-tested conversations · 5 buyer personas · 12 scenarios · English
Performance
Weighted overall: 3.6 / 5 — Acceptable, and improving.
Each stage is scored independently — not cumulative survivors. Performance collapses at objection handling, the steepest stage-to-stage drop in the path.
Diagnosis
Customer
That is more than I budgeted — why should I pay that?
AI
Our pricing reflects the value we provide.
Impact. Deflects instead of reframing value. Correlates directly with the 2.9 objection-handling score.
Recommendation. Equip the agent with value-anchored reframes and one discovery question before defending price.
Customer
How are you different from the other tool we are looking at?
AI
We offer a strong range of features.
Impact. Generic, no differentiation. Weakens competitive positioning at the moment of comparison.
Recommendation. Load two or three crisp, specific differentiators per known competitor.
Customer
Can you tell me the price and also book a demo for Thursday?
AI
Our pricing starts at the figure on our site.
Impact. The second request is dropped — a missed booking the caller had to chase.
Recommendation. Detect multiple intents in one turn and confirm both before responding.
Scored 0–5. The dent at persuasiveness is the weakest dimension in the profile.
Positive sentiment is driven by fast, accurate qualification; negative concentrates at objection handling and pricing friction.
Policy & script adherence measures conformance to the client's own rules and disclosures — not regulatory compliance.
Resolution
102 findings total — skewed to minor and observational. The system is broadly sound, with a small critical core to remediate first.
Strengthen objection handling
Targets the lowest-scoring dimension and the largest single source of conversion leakage (34%). Highest expected lift.
Sharpen competitive differentiation
Replaces the generic value prop that drives 28% of leakage with specific, per-competitor positioning.
Clarify pricing responses
Reduces the pricing-uncertainty drop-off (21% of leakage) with a consistent, confident pricing reframe.
Every tracked dimension improved over the previous release. The connector length is the size of the gain — the largest lift is in conversion effectiveness.
Overall 3.6 / 5 — Acceptable and improving, up from 3.1 the prior release. The system qualifies and books reliably, but loses qualified conversations at objection handling and competitive positioning. With the three priority fixes, it is ready for a guided pilot rollout; it is not yet ready for unsupervised high-volume outbound until objection handling is remediated.
Prepared by KNK Global · evaluation services
Matched to the engagement.
The Conversation Intelligence Report is the full picture. Shorter formats exist for focused engagements and for stakeholders who need the verdict without the depth.
Voice Agent Evaluation Report
Built on the Voice rubric. Interruption handling, intent recognition, and escalation findings, with a sample failure log.
Sales Agent Performance Report
Built on the Sales rubric. Buyer personas, stage-by-stage conversion leakage, and a sales-readiness verdict.
Executive Dashboard
One-screen KPIs, a risk heat map, the top recommendations, and an executive conclusion for non-technical stakeholders.
What every report carries.
Per-service scorecard
Scored on the rubric for that service, and labeled with the service it belongs to.
4-band severity
Every finding ranked Critical, Major, Minor, or Observations.
Evidence trail
Transcripts, recordings, timestamps, and reproduction steps behind every score.
Failure-type tagging
Each defect mapped to a failure taxonomy, so patterns are countable across a run.
Improvement priorities
Ranked fixes with expected impact — not an undifferentiated bug list.
Benchmark trend
The current release scored against the previous one, so movement is visible.
See your own report.
A pilot returns a report in this exact shape, scored on your system under real buyer pressure.